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Its legacy has been low prices/high volume orientation with focus on small town living and rural areas. The company is yet to look for opportunities into newly vacant lifestyle regions like Inner city and Midscale subs, where Kmart was previously the dominant retailer.
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Wal-Mart is a powerful retail brand...
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In March 2003, Fortune ranked it as America's most admired and the world's largest company. With 1.4 million employees and $245 billion in sales, Wal-Mart had become the world's largest private employer.
The company has grown substantially over recent years, and has experienced global expansion. Since the 1990s, Wal-Mart grew from 14 stores in 1994 to over 1288 stores internationally in 2003 (Exhibit2)...
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