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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1631 |
Essay's paper body
In this small idea Wal-Mart's core competencies are highlighted, lower prices with friendly service. None of its competitors have been able to copy this competitive advantage and this shows why Wal-Mart are far superior with sales.
Another marketing strategy Wal-Mart uses is involving each store in the local community...
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By sponsoring local teams and showing pictures of them it helps manipulate the customers into believing the Wal-Mart cares about the community and gives as well as takes. This is a major competitive advantage Wal-Mart has over its competitors. "Buy American" is another advertisement which Wal-Mart uses to make people feel better or happier about shopping at Wal-Mart...
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Always low prices, always: marketing origins of Wal-Mart's dubious CSR performance.
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