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Topic: Business
Number of pages / Number of words: 1 / 95
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Wal-Mart was unusually active in testing and experimenting with new merchandising techniques. It relied less on advertising than most other discount chains did. The company distributed only one or two circulars per month and ran occasional TV ads, relying primarily on word of mouth to communicate its marketing message...


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Wal-Mart was unusually active in testing and experimenting with new merchandising techniques. It relied less on advertising than most other discount chains did. The company distributed only one or two circulars per month and ran occasional TV ads, relying primarily on word of mouth to communicate its marketing message...


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General points of the essay

Advertising Using the Educational and Straight Sell Techniques Don't Discount Him dividend discount model Journal-Discount negotiation Merchandising Merchandising: Zara & HMV Online Discount Shopping Suits And Jacket,Merchandising THE DISCOUNT AND VARIETY RETAILING INDUSTRY The Battle of the Discount Retailer Visual Merchandising What I might say or do if a friend was thinking about experimenting with alcohol or drugs? Merchandising .... an overview How Are Current Advertising Techniques Used To Manipulate Consumers? What effect does advertising have on us, what techniques do advertisers use, how does it affect our everyday life and our buying habits?

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