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There are 2 types of goods:
? Consumer durables are consumer goods that last a long time, such as cars and washing machines.
? Fast-moving consumer goods, or FMCG are consumer goods such as food products (bread, milk) that are sold quickly.
Labels can give the consumer quite a lot of information about a product...
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E.g. the type of product, the name of the retailer, the weight of the item, the price the shopper pays, the bar code, instructions on how to store it, instructions on how long to keep it.
2. PRICE
Price is another important thing in marketing. Prices must be competitive. Your company is not the only one that produces similar products...
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