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| Topic: |
History
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| Number of pages / Number of words: |
4 / 1068 |
Essay's paper body
The name of that company was VOLVO and it had been formed in 1915 for the manufacture and marketing of bearings for the automotive industry.
Volvo – simple, smart and easy to pronounce
Some smart member of the SKF management had come up with the VOLVO name. Not only was the name ingeniously simple, it was also easy to pronounce in most places around the world and with a minimal risk of spelling errors...
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Not only was the name ingeniously simple, it was also easy to pronounce in most places around the world and with a minimal risk of spelling errors. And best of it all was its immensely strong symbolic connection to the company's entire operations.
"Volvere" is the infinitive form of the verb "roll" in Latin...
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