Buy custom Virgin Mobile Usa: Pricing For The Very First Time [Case Study]
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2222 |
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However the 15-29 [age] market segment has not been targeted by the big companies. Reasons for this include that young consumers often have poor credit quality and also that people in that age group are less likely to use their cell-phones regularly and therefore are considered low value subscribers...
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This age group would be the best target market since it’s underserved by the existing carriers.
VirginXtras: Unique features such as text messaging, Rescue Ring, Wake-up call etc would appeal to the youth market, generate additional usage and create loyalty, they will attract and retain the youth segment...
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Virgin Mobile Usa: Pricing For The Very First Time [Case Study]
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