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Topic: Business
Number of pages / Number of words: 8 / 2113
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So they have settled their business to an untouchable position. (At least it is difficult to imitate Virgin's strategy)

3. How would you characterize the corporate strategy of Branson's Virgin Group?

The answer to that question will not be so different from the ones above. However to better understanding we can characterize the corporate strategy of Virgin Group as "Making difference and creating uniqueness" in any kind of customers' service...


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However to better understanding we can characterize the corporate strategy of Virgin Group as "Making difference and creating uniqueness" in any kind of customers' service. They are not stuck to any business field so that makes them flexible of thinking and creating new ideas for their customers and the whole consumers around the world who need (or will need) Virgin's service...


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