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Topic: Business
Number of pages / Number of words: 11 / 2854
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In a speech to the Institute of Directors in 1993, there were a few slogans being introduced by Branson. “Staff first, then customers and shareholders” “Shape the business around the people” “Pioneer, don’t follow the leader”. “Capture every fleeting idea” and “Drive for change”...


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“Capture every fleeting idea” and “Drive for change”. (Grant 2005a:326)

With these principles at the core of the Virgin culture Branson created an environment in which talented, ambitious people were motivated to do their best and strive for a higher level of performance. While the working environment was informal, anti-corporate, and defined by the pop culture of its era, expectations were high...


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