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Topic: Business
Number of pages / Number of words: 5 / 1160
Essay's paper body

According to Virgin brand policy I strongly suggest to introduce a completely new price structure, focusing on the needs of the young people. This approach will be based: on reducing acquisition cost of new customers, on prepaid arrangements and on young consumers.

? Pros.: to be the first in focusing on the target segment (young people) and consequently to be market leader in this segment...


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According to Virgin brand policy I strongly suggest to introduce a completely new price structure, focusing on the needs of the young people. This approach will be based: on reducing acquisition cost of new customers, on prepaid arrangements and on young consumers.

? Pros.: to be the first in focusing on the target segment (young people) and consequently to be market leader in this segment...


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