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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1037 |
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The message reinforced the branding premise that Scope brought people "Kissably close." When people received a kiss, they had the option to send an email themselves. Our tracking technology confirmed that a good percentage did. Soon people were sending Scope kisses all over the world, and we observed a measurable increase in brand awareness and purchase intent among our target market...
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In order to be successful, there are a number of points to consider. You should make sure to create a message that is both compelling enough to spread but that also firmly supports a brand's values and objectives. Targeting the right audience is also important. For example, if your sales message is intended for grocery shoppers in the UK, what do you care if it's seen by over a million college kids in the United States? You shouldn't try to release a viral mechanism that isn't entirely associated with your brand...
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General points of the essay
Burger King New Viral Marketing Ad
People To People Business Letter
Successful email marketing campaign
Summary On Viral Marketing
Viral Marketing
Groups Or Organizations Are An Important Part Of Some People’s Lives. Why Are Groups Or Organizations Important To People? Use Specific Reasons And Examples To Explain Your Answer.
People Who Pursue Their Own Intellectual Interests For Purely Personal Reasons Are More Likely To Benefit The Rest Of The World Than Are People Who Try To Act For The Public Good.
1. Why do you think people are "religious"? What particular aspects of society may prompt people to look for religious faith and identity?
Neat People vs. Sloppy People
There Should Be No Rich People In The World As Long As There Are Poor People? Discuss.
How to make people learn MESSAGE
Food—Of the People, By the People, and For the People
Guns Don'T Kill People, People Kill People And Other Nonsensical Rhetoric
Videogames Don't Kill People, People Kill People
Email vs. Instant Message
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