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However, if it is revealed that Vioxx has negative long term side effects, it may also be discovered that Celebrex does as well. Both of these scenarios impact the sales of Pfizer and will influence the share price of the company. If I were to remove Vioxx from the market, then Celebrex would become the drug of choice for many consumers...
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This increase in sales will increase Pfizer's share price and positively benefit the shareholders of Pfizer. The FDA will be closely scrutinized if information regarding the harmful side effects of Vioxx is revealed. Their organization is in charge of determining whether or not products on the market will be detrimental to consumers, and this oversight will be looked upon poorly...
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