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Its product line is next to nothing, there was no consideration for the time of the day or season and its opportunity cost is tremendous. It's like opening a snow plowing or tax preparation business.
Customer experience factors include both appearance and product factors plus customer service experience...
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What people want is fast and courteous service and employees that will make that cup of cappuccino for them as they would make it for themselves (without eating nuts off my muffin as I've seen it happened in 7-eleven).
Cost factors that can impact the future success of the Cappuccino Express are pretty much straight forward and don't need much explanations, so I will just list them:
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