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Topic: Business
Number of pages / Number of words: 21 / 5648
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This information will be leveraged to better understand which target market is served, have a better understanding of the specific needs, and how Vichy can better communicate with them.

Target Markets

? Female and male between 13 and 25 years old

? Chinese teens and students

? People who value sunburn protection

? People who do outdoor activities regularly

2...


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We will set the geographic target area in Beijing with the estimation of targeted population of 7 million people between 13 and 25 years old, especially in 4 major districts in Beijing: Chaoyang, Dongcheng, Xicheng and Haidian district.

Demographics

We think that more female customers will buy our products...


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