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Topic: Business
Number of pages / Number of words: 4 / 1053
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The whole store layout was developed on computer, with software that allowed the costs to be estimated as the designed evolved

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Trying to extend the shelf life of packaged Starbucks coffee to 26 weeks, after the beans were roasted and cooled, the coffee were immediately vacuum-sealed in one way valve bags that let out gases naturally produced by fresh-roasted beans without letting oxygen in and kept in one way valve...


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However, it removed coffees from its shelves after three months.

Starbuck had eight roasting factories which allowed them to supplied its stores worldwide.

  • Marketing & Sales:

Starbucks spent only little money on advertising. Mostly it aimed to build its reputation by world of mouths and cup by cup strategy...


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