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Topic: Business
Number of pages / Number of words: 5 / 1189
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There are numerous key stakeholders that will be affected by the decision as to which of the two products will be implemented to continue to increase the market share of USA World Bank. The stakeholders include the Board of Directors, Jim Wilson, Vice President of Marketing Development, Mary Monroe, Vice President of New Product Development, Bea Hansen, Statistical Analyst and a member of the Board of Directors, Best Market Research, stockholders and the senior management team...


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Mary and Jim both need to ensure that the products being developed are representative of USA World Bank's customer needs.

In order for USA World Bank to remain successful and competitive in the financial institution industry, it is imperative for USA World Bank to develop a strategic plan that will implement a new product that will be profitable and expand the company's market share...


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