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Buy custom unmarried couples and changing consumer behavior

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Topic: Miscellaneous
Number of pages / Number of words: 7 / 1833
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In India, Gay & Lesbian Marriages are not Valid.

PURCHASING DECISIONS IN NON-TRADITIONAL HOUSEHOLDS

The case of lesbian couples

? Only minor differences were found in family members influencing the purchasing decision as compared to traditional households ? Bonfield(1978) & Davis and Rigaux(1974)

? Lesbian Couples are more prone than heterosexual couples to characterize their relationships as egalitarian ? Blumstein & Schwartz (1983)

? Mackey et al...


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For women the same figure will increase from 9 per cent to 35 per cent. The proportion of divorced men and women aged 65 and over will more than double by 2031.

? 22 per cent of children were born to cohabiting couples in 1997, compared to two per cent 20 years ago.

? "Adults have a range of ways in which they express their commitment...


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