Buy custom Unilever Canada: Becel Margarine
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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1171 |
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But after referring back to the case, in each segment the buyer's requirements differ; due to pricing, retailers, and/or quality. For example, rural professional and urban professional segment want high quality paint, because of their reputation, price is not an obstacle. But on the other hand, urban households are price cautious, there is a large number of outlets where buyers can compare between products and its prices, they are not knowledgeable with the products quality, and do not comprehend how important it is...
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But after referring back to the case, in each segment the buyer's requirements differ; due to pricing, retailers, and/or quality. For example, rural professional and urban professional segment want high quality paint, because of their reputation, price is not an obstacle. But on the other hand, urban households are price cautious, there is a large number of outlets where buyers can compare between products and its prices, they are not knowledgeable with the products quality, and do not comprehend how important it is...
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General points of the essay
Who do they have to pacify? Who are they referring to as "primitives"?
Analyzing User Requirements by the Unified Process and Total Quality Management
Becel Case
Becel margerine Case
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