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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 721 |
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These are areas Pioneer was capturing the lowest percentage of sales in that they could expand into.
The threats of Pioneer include the following:
? Increasing sales of house brands.
? Government rules and regulations limited some of Pioneer's marketing and promotional tactics.
Industry Growth Rates and Comparison Between US Pioneer and the specialty stores
Table 1...
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However, it is important to note that margins are down. Table 2 shows investing in own (Pioneer) stores is not a good investment compared to U.S. Pioneer's current profit margins for the last two years. This means that direct marketing is not doable for Pioneer; it does not make sense to undertake its own retailing since in comparing Pioneer to that of a specialty store, Pioneer earns a higher margin...
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