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Topic: Miscellaneous
Number of pages / Number of words: 4 / 1035
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Powerful publishing technology

1.1.5. Easily accessible listings

1.1.6. iGuide enables users to tailor content to their tastes

1.1.7. TV Guide demographics attract advertisers

1.1.8. Cross-marketing ability with parent company (News Corp)

1.2. Weaknesses

1.2.1. Magazine format is dated and digest-sized

1...


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Production of 119 different editions increases overhead

1.2.3. Must use sophisticated database technologies

1.2.4. Program listing section is in a constant state of flux

1.3. Opportunities

1.3.1. Develop iGuide into a full-blown, full-service electronic tool

1.3.1.1. Users can create personalized TV grids

1...


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