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Topic: Business
Number of pages / Number of words: 11 / 3055
Essay's paper body

The good thing of transactional selling is that less investment has to be done for the customer and especially the customer service is reduced which results in a lower price for the purchaser.

A study which has been done recently shows that 68 percent of all firms focus on transactional relationship with at least some of their customers...


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But which types of companies are most likely connected with transactional selling?

These are mostly companies which sell directly to the end-customer, so consumer goods firms and large organizations. These companies offer their customers readymade products, which focus on the mass market. Individual adaptations for a single customer aren’t normally possible...


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sean guy....customer service “Transactional Vs. Relationship Selling” A RELATIONAL STUDY ON CUSTOMER SATISFACTION, TRUST , SWITCHING BARRIERS AND OVER ALL CUSTOMER RETENTION IN THE CONTEXT OF UNITREND LTD. Customer Service Benchmark Customer Service Improving Customer Service MANAGERIAL AND CUSTOMER COSTS OF PRICE ADJUSTMENT: Principle of Customer Service How To Predict The Selling Price Of A House in n out customer service Poor Customer Service The Value of good customer service What constitutes good customer service and makes a company in the fast food industry indispensable? Greed is Good -- Selling the American Dream automated customer service

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