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They say that:

…many of the locals are also global and eager to profit from the sophisticated

marketing and production techniques without losing respect for the tradition and

terroir. But global corporations also claim to be interested in tradition and terroir,

in “letting the land speak.” (85)

Through this example, we can see how tradition is losing its traditionalism and gaining a sort of modernity in response to national and global changes...

But global corporations also claim to be interested in tradition and terroir,

in “letting the land speak.” (85)

Through this example, we can see how tradition is losing its traditionalism and gaining a sort of modernity in response to national and global changes. Still, some Europeans are able to keep some semblance of tradition while striving to keep up with the western world and its modern advances...

General points of the essay

Jeffersonian Tradition Tradition and Modernity within Spring Silkworms OR in Jesuit Tradition Losing Respect The Illusion of Tradition Tradition vs. Modernity,Amy Kramer Tradition: "everyday Use" And "the Lottery" The Trouble with Philosophical Tradition Tradition Hindu Religious Tradition The Humanistic Tradition Theravada Tradition Tradition: Lost And Kept Tradition and Modernity in Europe Technology and Tradition

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