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Topic: Business
Number of pages / Number of words: 10 / 2555
Essay's paper body

Also, the expensive start-up price of US$999 for a set-top box with 30-hour recording capacity was far too high, being more expensive than most television sets and over twice the price of good satellite dish.

One of the biggest challenges was for consumers to change 50 years of TV viewer habit overnight...


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This poses the biggest problem for TiVo?¦s marketing was trying to get people to change their habits. Also, improving television viewing was not on the top of most people?¦s priority list so the drive to embrace the new product was not high.

There was a lack of adequate awareness for the product because the company was not advertising and rather relied on the manufacturer?¦s representatives who could not give TiVo the amount of support that it required to increase its sales volume...


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Flanking in a Price War Flanking ina Price War Gas Price Elasticity Price Fixing Price Information Price Makers And Price Takers Price and Promotion price discrimination Shall we put up our price The Advantages And Disadvantages Of Free Market Economy, Price Determination With Market Forces. And Government Intervention With Free Market Equilibrium Price And The More Suitable Model For The Sudan TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... GIVE AN EXPENSIVE GIFT HERE AND THERE, GET WASTED AND PARTY ON THE MOST UNHOLY DAY OF THE YEAR The High Price Of Drugs In America The Price For Freedom Is Too High Price Elasticity

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