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Essay's paper info
| Topic: |
Technology
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| Number of pages / Number of words: |
6 / 1592 |
Essay's paper body
Due to the high turnover rate (50%) in consumer electronics stores, training is ineffective .
D. Consumers concerns about privacy: many consumers may feel the interactive exchange of information is a trespass on their privacy.
E. Price: currently TiVo's price is very expensive for consumers who just want to try the experience of controlling what they watch...
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Who is TiVo best suited for?
A. Consumers with high interest in particular shows or type of shows.
B. Working consumers for whom it is difficult to follow their favorite shows.
C. Kids
II. From the networks, advertisers, and cable/satellite companies' standpoint
1. What do they want TiVo to be?
Networks, advertisers and cable/satellite companies view TiVo as a threat to their industries, just like they did when the remote control was first introduced to consumers...
Essay fragment
General points of the essay
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TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas...
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