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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5747 |
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The company also makes use of franchised outlets that have occasionally prompted concern regarding the quality of particular outlets or through their occupying a major location or an inappropriate location.
Exhibit 1 Thorntons Group: selected company information
1994 1995 1996 1997 1978 1999 2000 2001 2002 2003
Sales 96...
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?1.5.
The freshness of the product is a distinctive feature of Thorntons chocolates. For many other manufacturers, addressing the wider chocolate market, the greater use of vegetable fat (other than cocoa butter) results in products with a shelf-life of over a year. Although Thorntons’ own research had indicated that freshness is not the first concern for consumers when purchasing a gift of chocolates, the company believes that it is essential to maintain the customer’s experience of a fresh product...
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