Buy custom Theme Park Industry on the Gold Coast
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| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2034 |
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If a theme park requires a roller-coaster to be designed for their park, the firm are able to choose between over 40 manufacturers to design their ride so as a result the power of the supplier is quite weak (Coaster Gallery 2008, Online).
Furthermore the bargaining power of suppliers in the theme park industry is weak due to theme parks being roller-coaster manufacturers only industry in which they can sell their product...
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Therefore for the roller-coaster manufacturers, the theme park industry is an important customer and their fortunes are ‘closely tied to the industry and they will want to protect it through reasonable pricing and assistance’ (Porter 1980, 27). For the theme park industry on the Gold Coast this low level of power held by the roller-coaster suppliers means that any of the theme parks will be able to discuss their needs with a number of manufacturers due to the large number available to choose from and due to the suppliers reliance on the theme park industry to sell their products, prices will be reasonable which will also be helped by the fact that there is large competition between the suppliers due to their numbers...
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