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Topic: Miscellaneous
Number of pages / Number of words: 3 / 749
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The company began its operation when its founder, Jack Taylor, worked for a car salesman and was tired of the lies and gimmicks that were used by the competing car companies. With his employer, Taylor invested in a new kind of car company whose culture consisted of no tricks or hidden agendas and offered all of the facts up-front to its customers...


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Taylor's personal sense of ethics determined the standards of his business model. And because his personal ethics centered on straightforward dealings with customers, his customers responded positively. Relieved to find someone in the automotive business who would deal with them honestly, customers helped Enterprise become an industry leader...


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