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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 682 |
Essay's paper body
Target both Gen-X and Baby Boomers:
Advantages:
- Target market becomes broader. This has the potential to bring in a lot more new customers.
Disadvantages:
- Advertising would have to reach a broader audience. This would imply increased advertising costs (which are already stretched thin).
- Lack-of-focus means the advertising message could get drowned...
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This would imply increased advertising costs (which are already stretched thin).
- Lack-of-focus means the advertising message could get drowned.
Q2. What are the salient features of the VW brand (positive & negative)?
A mind map of Volkswagen brand would look like this:
Features of the VW brand Positive
Features of the VW brand (Negative)
German engineering Image of “Not for everyoneâ€
Affordable...
Essay fragment
General points of the essay
AE target market
Baby Boomers
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how is market segmentation used in target marketing?
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target market of baby einstein
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Explain How Technological Advances Have Helped Organisations Create Products/Services Best Suited To Customers Needs And How They Were Able To Communicate Effectively With Their Target Audience.
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