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All of its lessons seem to be based upon this underlying assumption that more is better, that we need the things we're being sold, and that somehow buying them will make us happier and better people.
Of course the medium for these lessons are the ads themselves. Advertising nearly always has some emotional appeal to them...
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Advertising nearly always has some emotional appeal to them. Instead of catering to our intellect and giving us rational reasons why we should consume the products they flaunt, rather they cater to our emotions. What better way to stimulate our imaginations? This is almost directly analogous to the emotional appeal traditionally found in sermons...
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