Buy custom The Legacy That Got Left On The Shelf - Unilever And Emerging Markets
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| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2829 |
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And it is far from over.
Setting sail for distant markets
Unilever was born in 1930 in one of the largest mergers of its time, between Margarine Unie, a Dutch producer of margarine, and Lever Brothers, a British soapmaker. There was industrial logic in this because both businesses shared a common ingredient, palm oil: growing it in overseas plantations and importing it would benefit from economies of scale...
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Yet the histories of both firms stretch back into the 19th century, to when they dispatched young men on ships from Liverpool and Rotterdam to faraway places. The young men were under instruction to build businesses. They set up plantations, built factories and established distribution and supply systems...
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