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Now, we all can agree that almost all advertising is evil and useless. In my case, I hate cars - I hate driving cars, hearing about cars, or thinking about cars. Now, a disgusting amount of advertising on television, and in magazines too, is advertisements about cars. I presume this is done because while few people at any one time are looking to buy a car, any individual car purchase makes large profits for the companies, so it is worthwhile to advertise the things...

But such advertisements are worthless when directed at me, because I have no desire to buy the things, nor will they kindle such a need in me. It's a waste of their time, and my time. So the first lesson: improperly targeted advertising is worthless. In television and magazines, the things advertised happen to be what most of the people reading or watching that medium want to buy, so the advertisers make money, the TV shows and magazines make money, and the general public gets their TV shows for free and their magazines and (especially) newspapers for trivial sums of money...

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