Buy custom The Impact of Snowboarding on Retail Marketing
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As the yuppie age
ended and the Generation X'ers began to get into skateboarding,
BMX bikes, bungee jumping, and roller blading, snowboarding
took off. By 1991 eight-five percent of all ski resorts allowed
snowboarders to share the mountains with skiers. (Gatlin 1993)
According to the same article over 73% of the people
snowboarding in 1991 were under the age of 25...
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(Gatlin 1993)
According to the same article over 73% of the people
snowboarding in 1991 were under the age of 25. This age group
typifies Generation X. Along with snowboarding came an entire
new image. Brad Wilson, the marketing director for Big Bear
Mountain in southern California summed it up well with this quote:
"It was kind of like the 1960's all over again, snowboarders dress
differently, they have different haircuts and they ride on this
different-looking board down the hill...
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