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Buy custom The Future Of Hybrid Electric Vehicles

Essay's paper info
Topic: Technology
Number of pages / Number of words: 11 / 2811
Essay's paper body

Honda has traditionally focused heavily on R&D capabilities and thus it tends to be on the cutting edge of automotive technology.

Weaknesses

Adding high tech and performance-oriented features to their cars has meant that Honda has occasionally had to recall their products, leading to a weaker brand image...


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In addition, the spending on R&D has led to declining operating margins while the market share is threatened by huge lineups from Toyota and Nissan.

Opportunities

There is an upsurge of interest in environmentally friendly vehicles, and Honda’s R&D focus means that it is well poised to capitalize on its expertise in this industry...


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General points of the essay

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