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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 633 |
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Although it was smaller than other segments, it was possible to strengthen the value of the audience to advertisers, as well an increase in CPM. Wheeler had also hoped to invest in new programming to attract and retain the interest of this segment. She estimated it would cost an additional 15 million...
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She estimated it would cost an additional 15 million.
Alternative 3 for Wheeler was to target two segments-the Fashionistas and the Shoppers/Planners. She figured that targeting both would increase rating to 1.2 with a potential CPM of $2.50. In order for this scenario to work, she would need to spend an additional $20 Million on programming...
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SON OF A SMALLER HERO by Mordecai Richler
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