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Topic: Miscellaneous
Number of pages / Number of words: 2 / 395
Essay's paper body

The consideration of the interaction of Product, Price, Place and Promotion

provides a valuable structure in working towards a set of strategies. When this

is coupled with substantial market information and used against a background

of careful analysis of the micro- and macro-environment then

marketing objectives are more likely to be achieved:

? Product ? all the product or service characteristics aimed at the target market

? Price ? the real cost to the customer or user, including other costs than solely

money

? Place ? everywhere and every way the product or service is made available

? Promotion ? all the methods of communication used to reach the target markets...


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The consideration of the interaction of Product, Price, Place and Promotion

provides a valuable structure in working towards a set of strategies. When this

is coupled with substantial market information and used against a background

of careful analysis of the micro- and macro-environment then

marketing objectives are more likely to be achieved:

? Product ? all the product or service characteristics aimed at the target market

? Price ? the real cost to the customer or user, including other costs than solely

money

? Place ? everywhere and every way the product or service is made available

? Promotion ? all the methods of communication used to reach the target markets...


Essay fragment

General points of the essay

Benchmarking for Working Capital Strategies eHarmony Promotion and Price iPod - Place & Promotion Strategy Lawrence Sports Working Capital Strategies Work sheet Outline The Main Benefits And Costs To Society From Advertising. Does Advertising Necessarily Lead To A Higher Price For The Product? Price and Promotion Product Mix and New Product Development Strategies Promotion On Marketing Strategies Sales Lead Generation And Nurturing ? It's place in a Marketing Strategies The Dell Promotion and price paper TiVo's problem rests in its inability to convince consumers to change their television consumption habits. Improper targeting and positioning have led to an ineffective product, price-point and promotion strategy that has stranded TiVo in the chas... What is known about the relevance of creativity and its promotion to successful product innovation? Working Capital Strategies Promotion and Price Analysis Squirt Product Strategies

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