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Topic: History
Number of pages / Number of words: 2 / 318
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According to George Gerbner's Media Cultivation Theory, television shows cultivates people's beliefs of reality. Television is there for birth, and it measures the effects such as advertisements before and after. Cultivation is the building and maintenance of life in society and Gerbner argued that television has long term effects which are small, gradual, indirect but cumulative and significant...


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According to George Gerbner's Media Cultivation Theory, television shows cultivates people's beliefs of reality. Television is there for birth, and it measures the effects such as advertisements before and after. Cultivation is the building and maintenance of life in society and Gerbner argued that television has long term effects which are small, gradual, indirect but cumulative and significant...


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