Buy custom teco in greece
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| Topic: |
Business
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| Number of pages / Number of words: |
15 / 4094 |
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Geographical diversification
4. Product longevity
(Paul Gibbs, 1992)
It is extremely important to understand the direction and the stability of the environment that we try to get in. This environment consists of socio-cultural, political, economical, legal and government traits.
Awareness of social and cultural norms has helped major multinational companies such as Coca-Cola, IBM, Marlboro and Pepsi succeed in being recognized as truly international brands...
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(Paul Gibbs, 1992)
In this assignment, we aim to investigate in which extent an organisation must appreciate cultural differences before entering a market.
For that, we chose Tesco a very well established multinational company. Our goal is to expand Tesco's operations in Greece.
3.TESCO A MULTINATIONAL ORGANISATION (source:www...
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