Buy custom Technology and Marketing Management of Sony Corporation
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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1536 |
Essay's paper body
[3]
One of the Sony's goals is to build up customer relationship marketing and direct communication with their customers. Moreover, Sony is as well looking forward to capture the ?voices' of each individual customer for better customer satisfaction and move forward in company's ability to communicate with them...
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Moreover, Sony is as well looking forward to capture the ?voices' of each individual customer for better customer satisfaction and move forward in company's ability to communicate with them. mySAP CRM is one of the important tools that helps the Sony company to achieve that goal.
In addition to the mySAP CRM campaign management capabilities, Sony Corporation is now using mySAP CRM interaction center capabilities...
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