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Topic: Business
Number of pages / Number of words: 5 / 1181
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It is this ongoing situation in which China feels that it can curb influence from other countries that is slowing the growth of Citigroup in China, but the stance that Citigroup has taken with gaining entrance through acquisition will ultimately, in my opinion win a place for Citigroup as the largest financial institute in China...


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Citibank has taken an aggressive approach to consolidating market share. This is possible because of its size and profitability. However, despite these competitive advantages, the economic situation in China is not yet right for Citigroup to really gain an advantage in the country.

As per the case study "Citigroup was significantly more international in scope than its international competitors?Within Citigroup, Citibank had a particularly long history of emerging market expertise"...


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