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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 981 |
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The Olympic Games provide a rare opportunity for the host city and the host nation to project the heritage, the culture and the spirit of its people. In commercial parlance, the 2000 Olympic Games offered the world's most powerful platform for the building of a brand ? a brand that clearly communicated the image of Sydney and Australia to the world...
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In turn, the values, the dynamic culture and the rich history of Sydney and Australia provided the 2000 Olympic Games with the core elements of a powerful and expressive brand. From the time of the city's candidacy, Sydney committed to projecting and enhancing the image, the spirit and the culture of Australia...
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