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Topic: Business
Number of pages / Number of words: 6 / 1493
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The rapid rate at which technology changes has forced organizations to quickly adapt in terms of how they develop, price, distribute, and promote their products. “(Knol, marketing strategy p 13)

Danis’ innovation is to be extremely profitable. The company plans to strategize so they are able to compete in the market and out-perform the industry medians as far growth in sales, margin of gross percentage, income of operating growth, returns of total shareholder, and growth of the market cap...


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Danis plans to reach this goal despite the fact that they will not be spending as much as the industry mean development and research at only a percentage of the gross sales. The goal of Danis Financial Consultants is to successfully align the company’s resources and strategies to meet innovative industry opportunities as well as the needs of the changing market and its consumers...


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