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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1357 |
Essay's paper body
This concept has produced major profits which has given Wal-Mart the opportunity to expand nationally and more recently worldwide.
Weaknesses
In the eyes of some of the general public, Wal-Mart has weaknesses that affect not only their image, but the lives of other people. Some view Wal-Mart as a retailing giant that has taken over the retail industry...
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Some view Wal-Mart as a retailing giant that has taken over the retail industry. Because of Wal-Mart's low prices and well-known name, they have been able to capture the sales of an unbelievable number of consumers, and have therefore made it extremely difficult for small retailers to survive. Ethical shoppers, those who are concerned with the well-being of small retailers, are angry at the monopolizing power Wal-Mart has been able to gain in the past few decades...
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General points of the essay
K-mart
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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