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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 713 |
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The agreements with the Chinese government are also essential in order to build a network of voluntary chain stores in the country. These stores will face a demographic challenge in penetrating the Chinese market as China's population is constantly growing older.
Considering the factors mentioned above, Shiseido needs to make an effort in trying to convince the Chinese government that patent rights are vital in order to protect intellectual property and therefore engage growth on the market for cosmetic products...
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Moreover Shiseido has to improve its understanding of market needs and try to anticipate potential shocks like SARS due to which certain development plans might be doomed to failure. As the Chinese market shows a high degree of complexity Shiseido must continue to constantly invest into market research...
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