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• The substitutes must have the same features as a low cost airlines meaning cheap and fast. The threat of substitution is really serious on short distance flights which can be replaced by train, car, boat or other airlines. What make trains or cars a real threat is the price even for a low cost airlines...

• The substitutes must have the same features as a low cost airlines meaning cheap and fast. The threat of substitution is really serious on short distance flights which can be replaced by train, car, boat or other airlines. What make trains or cars a real threat is the price even for a low cost airlines...

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