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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1377 |
Essay's paper body
At the time of Kresge death had 735 variety stores and 162 Kmart stores in 1966, Kresge stores had annual sale of more than $1billion, eventually all Kresge store were replaced with Kmart stores because 95% of there sales were coming these stores. In 1977, SS Kresge Corporation changed it name to Kmart Corporation, they began diversify by acquiring different companies to focus on their business strategy in the early days to increasing the number of visit a customer comes into the store, improve their appearance and image , improve on their inventory management , customer service, advertising their exclusive brand, eliminate items not being in stock...
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In 1977, S. S. Kresge Corporation changed its name to Kmart Corporation. In 1987, Kmart Corporation sold its remaining Kresge stores. The company's fortunes began to change; as many of Kmart's stores were badly outdated and in decaying condition. Inventory piled up, checkout lines grew, and customers abandoned the stores...
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