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| Topic: |
Business
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| Number of pages / Number of words: |
10 / 2716 |
Essay's paper body
"To be the leader in our business and to provide total satisfaction to our consumers". The vision statement can be derived from what business the company is and more importantly should be in and in what unique ways it is an outstanding competitor in its business environment. This constitutes good Business definition: Thus we have developed a vision statement for Microsoft which says "Leadership in the PC related software industry through inspired followership"...
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If a company through its decisions and its business activities demonstrates a lack of vision, it is very unlikely to succeed long term and probably will not even survive. On the other hand a company that understands the business it is in and that happens to be the business it should be in, and has and uses unique competences, it is more than likely to be a competitor with sustained advantage...
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