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Topic: Business
Number of pages / Number of words: 1 / 274
Essay's paper body

In 1967, General Foods was evaluating a capital investment proposal for a new instant powdered dessert called SUPER. A recent market survey indicated that powdered dessert as a growing segment within the dessert market and SUPER was expected to capture 10% of the total dessert market. Clearly an investment decision in SUPER was going to increase the profit for General Foods...


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In 1967, General Foods was evaluating a capital investment proposal for a new instant powdered dessert called SUPER. A recent market survey indicated that powdered dessert as a growing segment within the dessert market and SUPER was expected to capture 10% of the total dessert market. Clearly an investment decision in SUPER was going to increase the profit for General Foods...


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