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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2495 |
Essay's paper body
The company's main customers are those who purchase frozen foods at retail channels. They did not just focus in brick and mortar outlets but at home freezer centers and catering establishments. Also, the leaders in the market, maintain sales growth, and diversify there products.
Birds Eye foods Ltd...
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mission consist of benefiting from their
brand name, brand recognition and brand loyalty. The company has achieved these goals in the past by advertising and marketing their products. Birds Eye brand name is well known and well established gives them the upper hand and an advantage not to worry about any new threats...
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