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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3115 |
Essay's paper body
Then, in 1879, the second generation of Procters and Gambles made a breakthrough. Chemist James Norris Gamble developed an inexpensive, buoyant white soap; Harley Procter read the words "out of ivory palaces" in the Bible one Sunday in church and was inspired. And so, Ivory soap -- 99 and 44/100ths percent pure -- floated into the market...
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And so, Ivory soap -- 99 and 44/100ths percent pure -- floated into the market.
P&G's greatest hits
Taking a reading of products introduced by Procter & Gamble in the 20th century sounds like a commercial for a compilation of consumer goods' greatest hits. The company's research centers have churned out a remarkable string of successful innovations: Crisco, the first all-vegetable shortening (1911); Tide, the "washing miracle" that was the nation's first synthetic laundry detergent (1946); Crest, the first toothpaste with fluoride, clinically proven to fight cavities (1955); and Pampers, the first mass-produced disposable diaper (1961)...
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General points of the essay
Case Analysis of Procter and Gamble
Ceo A.G. Lafley And Procter And Gamble - Effective Leadership
corporate culture of procter & gamble
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