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| Topic: |
Technology
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| Number of pages / Number of words: |
4 / 859 |
Essay's paper body
Competing with bigger home brands like Budweiser will be a more challenging than for Oland to create a niche for it's own by competing against it's imported beer counterparts from Europe. As seen from sales data, foreign brewers spent money on magazines like "New Yorker" and national magazines which implied that they were targeting a different profile of customers than the domestic brewers who spent less than 10% on national magazine advertising...
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women. Market for imported beer in United States is higher amongst college educated professionals or white collar workers. The biggest consumer, i.e. the lower income or blue collar people did not consume imported beer i.e. being amongst the biggest consumers, they were concerned less with origins of beer than the quantity itself...
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General points of the essay
Budweiser Beer
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