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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1030 |
Essay's paper body
Also, the fan following is just as much for the participants as it is for the hosts. This presents an excellent opportunity for AXN to launch a line of clothing for adventure/outdoor wear, either self branded or co branded with a reputed clothing manufacturer
o Since brand AXN enjoys strong identification with the youth, the launch of themed t-shirts (Fear Factor etc...
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This will allow AXN to move beyond television viewers and reach out to actual adventure enthusiasts, while it will allow gear manufacturing companies to reach out to hitherto untouched mass market customers - people who will be encouraged by the AXN brand to explore adventures on their own, can then use this business as a window of opportunity to explore the same
o AXN can also diversify into providing adventure accessories such as backpacks and footwear
- Novels and Comic books –
o AXN has a lot of shows which have engaging storylines and even though enacted in real time, manage to capture intense human emotions...
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